Growth Experiments 🥽
Being part of the growth team at CTgoodjobs,
this collection of A/B tests demonstrates how we successfully drove significant business growth through design experiments 🚀
Adding "Number of new jobs" badge
We aimed to encourage job seekers to explore more job listings through recent searches.
- Ver. A: Display only the recent search keywords.
- Ver. B: Add a "number of new jobs" badge next to each recent search keyword, indicating how many new jobs are available in that category since last visit.
Encouraging job applications through personalisation
Our goal was to increase job views and conversions to applications by providing personalised feedback to job seekers.
- Ver. A: Display the job listing without any special description.
- Ver. B: Add a line of description indicating that "Your profile matches this job."
Driving job views through social proof
We aimed to increase the click-through rates to similar jobs by leveraging social proof within a slide-in popup, which appears as job seekers scroll down the job listing page.
- Ver. A: Display jobs as “Recommended for you”.
- Ver. B: Change the message to “___ people also viewed this job” to highlight its popularity among other job seekers.
Job description previews
We aimed to test whether providing job seekers with more context upfront could increase engagement by showing a brief job description in the job listing on our mobile app.
- Ver. A: Standard job listing without the brief job description.
- Ver. B: New job listing with the brief job description.
Driving mobile app usage & downloads
Our goal was to encourage users to either use or download the CTgoodjobs app from the article detail page.
- Ver. A: Display a small, non-intrusive prompt at the bottom of the page.
- Ver. B: Use a full-screen pop-up to emphasise the app's benefits, featuring a prominent "Continue in App" call-to-action.
Job alert email header & pre-header enhancement
We aimed to increase email open rates by enhancing the personalisation of email headers and pre-headers.
- Ver. A: Standard email without any personalisation.
- Ver. B: Personalised email — Added job seeker’s name, showed number of new jobs, and included a company name in the pre-header.
Optimising email readability for dark mode users
Our goal was to increase email engagement by optimising job alert emails for dark mode compatibility, ensuring readability and a personalised experience for both light and dark mode users.
- Ver. A: Standard job alert email design optimised only for light mode.
- Ver. B: Dark mode compatible design with adjusted colours and improved contrast.
